- Malaysia’s fashion industry enters a bold new erawith the launch of the International Fashion Chamber Malaysia (MyFashionChamber), anational platform uniting designers, educators, artisans, and innovators under one mission: toconnect creativity with commerce and elevate Malaysia’s global fashion standing.
Malaysia’s textile and apparel exports continue to show resilience, with knitted and crocheted fabric exports valued at USD 228.2 million in 2023, and broader textile-related exports reachingUSD 227.4 million in 2024, underscoring the industry’s growing economic potential.
Founded with the vision to establish Malaysia as a key player in the global fashion arena, MyFashionChamber sets out to redefine the future of fashion in the region by addressing longstanding structural gaps within the industry by building sustainable bridges between talent,trade, education and international market access. The Chamber was formed to provide advocacy, visibility, capacity building, and global networking for Malaysia’s diverse fashionecosystem.
Bringing Together Visionaries and Creators
“We’re not just launching a Chamber, we’re launching a movement,” says Jay Ishak, CEO and Co-Founder of MyFashionChamber. “Malaysia’s fashion industry has soul. What it needs nowis structure, support, and scale. MyFashionChamber exists to make that possible, here athome, and across the world.”
A cornerstone of MyFashionChamber's commitment to building a resilient and sustainablefashion ecosystem is its preferred partnership with Allianz General Insurance Company(Malaysia) Berhad (Allianz General).
Sazali Abd Rahman, Deputy Chief Sales Officer, Allianz General Insurance Company(Malaysia) Berhad, commented on the partnership: “Allianz General is proud to standalongside MyFashionChamber in empowering Malaysia’s vibrant fashion industry, and playing our part in nurturing the local fashion scene by safeguarding fashion businesses against risks. Our partnership with MyFashionChamber entails Allianz General offering Allianz BusinessShield Package Insurance to protect fashion businesses from day-to-day operational risks as well as to provide event-related insurance for when they participate in fashion events toshowcase their work”.
Through this partnership, MyFashionChamber also introduced FROC - Fashion Risk & Operational Coverage, tailored essential protection for fashion businesses to ensure thatfashion entrepreneurs can focus on their creativity and growth, knowing their passion andoperations are secure.
Additional strategic recognitions included partnerships with Halal Korea, Sustainable FashionTechnology and Business Hub: IBE- UiTM and Malaysia SME Media Group.
MyFashionChamber is a launchpad for designers, artisans, educators, and industrycollaborators, offering brand partnerships, mentorships, and global opportunities.
Beyond its launch, MyFashionChamber has already been active, having hosted an intimateRamadan gathering in March 2025 that brought together founding members, TVET's IndustryRelations Technical Committee, and the WE & I Art community for purposeful networking. The Chamber also proudly supported designer Arlina Amdan, who debuted her ARLINA AYOU'Modern Heritage' collection at Abu Dhabi Modest Fashion Week 2025 last April.
In June, MyFashionChamber curated a Malaysian designer delegation for the International Fashion Weeks 2025 in Amsterdam, showcasing three Malaysian brands, namely YaniBakhtiar, Arlina Ayou and Casalwa. Future missions also include a nationwide Fashion Educational Tour and international collaborations, including the Korea Halal Trade & Economic Expo 2025, while September will mark MyFashionChamber's role as the officialStrategic Partner for Modest Fashion at MIHAS 2025. These initiatives underscore the Chamber's commitment to both local empowerment and global outreach.
Empowering the Next Generation of Fashion Leaders
Founder & Chairperson, Dr. Leena Al-Mujahed shared, “MyFashionChamber is more thanjust a platform, it’s an ecosystem where talent is nurtured, innovation is supported, andMalaysia’s creative voice is prepared to meet the world”.
In line with its strategic vision, the Chamber is also focused on positioning Malaysia as aglobal fashion hub. “Our goal is to build strong international collaborations, create export pathways for Malaysiandesigners, and ensure our talent is represented in global platforms and industry events. Malaysia has the creativity, culture, and capability, and it’s time the world takes notice,” JayIshak added.
With a high-profile roster of seasoned and highly skilled industry professionals, Founding Members of MyFashionChamber include Datin Dr. Nik Sarina Hashim (Legal & RetailAdvisory), Datin Ts. Dr. Norsaadah Zakaria (Sustainable Fashion Education & Innovation), Datin Norma Norell (Image Enhancement & Cross-Cultural Branding), Suzana Shahrudin (Risk Management and Insurance), Ethel Da Costa (Media & Communications), Betty Anne Brohier (Fashion Choreographer & Talent Development), Shasha Marican (Strategic Communications & Events), Bkay Nair (Heritage & Fashion Empowerment) and Agata Bas(Marketing & Social Media).
Know more: https://myfashionchamber.org/meet-the-founding-team
Looking Ahead
With an ambitious roadmap ahead, MyFashionChamber aims to host regular fashion events,design competitions, and masterclasses with local and international fashion icons. The Chamberis also focused on sustainability, promoting eco-friendly practices within the fashion industry andcreating a positive impact on both the environment and the community.
“Join us in shaping the future of fashion and placing Malaysia on the global stage. Membershipapplications are now officially open. If you’re part of the creative ecosystem, we welcome you tobe part of MyFashionChamber’s movement,” said Jay Ishak.
For more information and to learn more about MyFashionChamber, please visit- https://myfashionchamber.org/.
Malaysia launches MyFashionChamber: A New Era of Fashion, Trade & Innovation
Kuala Lumpur, 1 July 2025
(L to R) Dr. Leena Al-Mujahed, Founder & Chairperson of MyFashionChamber; Sazali Abd Rahman, Deputy Chief Sales Officer, Allianz General Insurance Company (Malaysia) Berhad; Jay Ishak, CEO and Co-Founder of MyFashionChamber and Abu Bakar Yusof, Deputy CEO, Malaysia External Trade Development Corporation (MATRADE) at the MOU signing ceremony
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