- Allianz Malaysia Berhad’s (Allianz Malaysia) wholly-owned subsidiary, Allianz Life Insurance Malaysia Berhad (Allianz Life) has recorded a 51.9% recruitment growth in 2023.
The new recruitment of agents increased from 1,417 on 31 December 2022 to 2,152 last year, bringing the total number of agents to 5,971. The agency market share also expanded from 10.9% on 30 Sept 2022 to 12.1% on 30 Sept 2023.
- Allianz Life Chief Sales Officer Raymond Cheah said the exceptional progress was made possible by the remarkable cooperation between the Company and agencies.
“Recruitment is not a one-man show, everyone needs to come together to make it a success. For Allianz Life, we have been providing continuous support to our agents through improved tools, effective trainings, better initiatives, and developed competitive products for the customers which can greatly help them in approaching their prospects. We also provide the right platform for growth and inculcate a culture of high performance in order for our agents to be equipped for success.
“We work and communicate closely with our agents whenever they face any challenges in their recruitment efforts, and this helps the team make the right decisions. For some recruitment initiatives, we also provide our agents with financial assistance for a period of time when they are new to the business,” he added.- The initiatives include the Allianz C.E.O. Programme (a 24-month programme to fast track an agent‘s growth and path to success), Allianz L.E.A.P. (a student success ecosystem that provides access to useful content, exclusive benefits, as well as ongoing learning programmes) and the Friends of Allianz referral programme, among others.
“Our agents are called Allianz Life Changers for a good reason,” Raymond said. “Trusting our agents with personal and financial infomation requries confidence and we want to build long-term relationships with our customers as they look for reliable professionals with their best interests at heart. That is why providing comprehensive protection to our customers and positively transforming their lives by securing their future, have always been our main focus.”
Raymond added that Allianz Life believes in the importance of human touch in the life insurance buying process where the company wants its customers to be able to interact closely with the agents for professional advice on what best suits their needs. Hence, the priorities for Allianz Life agency force this year are to drive recruitment, agents‘ activation and retention.
To know more about these recruitment initiatives, visit, https://www.allianz.com.my/personal/whats-new.html
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