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Background & Core Values

Discover the background of Allianz Malaysia and learn about the values that allows us to be who we are today

Who are we

Allianz Malaysia Berhad (“AMB”) is part of Allianz SE, which was founded in 1890 in Germany. The Allianz Group is one of the world’s leading insurers and asset managers, serving private and corporate customers in nearly 70 countries*.

Allianz officially stepped foot in Malaysia in 2001 when it became the controlling shareholder of Allianz General Insurance Malaysia Berhad (“AGIM”). In 2007, the general insurance business of AGIM was transferred to its wholly-owned subsidiary, Allianz General Insurance Company (Malaysia) Berhad (“Allianz General”). Following the completion of transfer of the general insurance business, AGIM changed its name to Allianz Malaysia Berhad (“AMB”). AMB is an investment holding company that operates through two wholly-owned subsidiaries - Allianz Life Insurance Malaysia Berhad (“Allianz Life”) and Allianz General.

Listed on Bursa Malaysia, AMB issues its own Annual Report. In 2011, AMB issued its first Sustainability Report to create transparency by reporting its non-financial performance.

Allianz General is one of the leading general insurers in Malaysia, offering a broad spectrum of services across personal lines, small to medium enterprises, and large industrial risks. Allianz Life offers a comprehensive range of life and health insurance products as well as investment-linked products and is one of the fastest-growing life insurers in Malaysia.

With 30 One Allianz branches in major cities nationwide, Allianz Malaysia aims to distinguish itself as the most trusted provider of financial services to suit the lifetime needs of Malaysians and at the same time, play its role as a responsible corporate citizen.

*As of 2025

Our values

Allianz Malaysia’s core values are in line with the Group’s strategies and plans to measure and assess management quality. It is also developed to create the right culture for developing employee talent and achieving top performance.
Vision, mission & values
Vision
To be the most reliable partner, always delivering in moments of truth.
Mission
Insurance solutions from A-Z.
Values
Customer focus, integrity, high performance culture, open communication and social responsibility.
Leadership values
In 2003, the Allianz Group introduced a set of leadership values to its companies worldwide to raise the quality of leadership and accelerate the development of a high performance culture at Allianz, ensuring that leaders share a mutual understanding of our basic aims. These values work hand in hand in achieving our vision of being Malaysia’s most desired and trusted financial services provider.
Align strategy and communication
We set and agree on clear targets which are aligned with our strategy. We provide feedback and coaching to our employees to encourage and reward exceptional performance.
Promote a high-performance culture
We work together to deliver a consistent business strategy. One of our main responsibilities is to communicate this strategy to all our stakeholders.
Focus on our customers
We ensure a relentless focus on our customers. We develop and grow strong customer relationships and seek to achieve profitable growth and thereby increase shareholder value. This requires us to deliver excellence in all our products, operations, processes and behaviours.
Develop our employees

We invest in our employees. We select and develop potential according to high standards. We leverage equal opportunity and encourage a culture that respects, values and benefits from different backgrounds and perspectives. We are transparent in the way we create career opportunities based on personal achievements and capabilities. We want to be an employer of choice.

Build on mutual trust and feedback
We build our success based on mutual trust, fairness, integrity and clear and open communication. We encourage employees to innovate, identify business opportunities, share knowledge and ideas and provide constructive feedback. Together it is our priority in achieving and sustaining the Leadership Values. Every employee should understand and demonstrate these values not only to enhance AGIC’s competitiveness and to ensure success but also to achieve our vision of being the most trusted service provider.

Corporate structure