Why road safety

Initiatives
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Road safety advocacy campaigns for the public
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School advocacy campaigns
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Road safety ambassadors
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Workshops for employees
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Social media engagement
During our Road Safety Advocacy Campaigns, which are held in locations identified by JKJR, volunteers who have been trained as Road Safety Ambassadors will distribute road safety items while at the same time advocating safe road behavior.


Partnerships
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Workshops for children
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Joint collaboration road safety workshops: Petrosains and Smart Reader Kids
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Joint collaboration road safety workshops: KidZania
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The long short walk
Parents, teachers and visitors also had the opportunity to experience eight interactive road safety exhibits in Petronas Street Smart which highlighted different factors affecting road safety.
The children were tasked to take on an interactive mission before they can be certified as Allianz-Kidzania Road Safety Ambassadors by completing a step-by-step process. Children took a simulation test, obtained a driver’s license as well as a car insurance policy from Allianz’s establishment in KidZania to guard their safety. The children then took a ride on a child-sized car before completing a quiz on road safety which tested their new-found knowledge. To recognise the participants, KidZania and Allianz awarded them with certificates and the role as Allianz-KidZania Road Safety Ambassadors. On the day, 30 units of child safety booster seats were also distributed to visitors of KidZania.
The Long Short Walk is held in memory of 13-year old Zenani Mandela, Nelson's Mandela's great-granddaughter who was killed in a crash. It constitutes lots of short walks that combine into one Long Walk: a call for action for safe walking. During our Long Short Walk, Allianz Malaysia employees and JKJR representatives distribute reflective wristbands with the printed message “Be safe Be seen” to pedestrians. They also collect road safety pledges with messages such as “I am walking for safer roads for pedestrians” and “I am walking for safer routes to schools” to create awareness on road safety for pedestrians.
Items
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Items distributed
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Reflective wristbands
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Child safety booster seats
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Motorcycle helmets
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Reflective stickers
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Reflective windbreakers
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Road safety booklets
Swipe to view more
2012 - March 2013 | 2013 | 2014 | |
Reflective stickers | 24,600 | 18,900 | 13,000 |
Helmets |
1,800 | 1,611 | 1,164 |
Reflective windbreakers | 546 | 1,179 | 1,130 |
Child safety booster seats | 18,000 | 745 | 400 |
Reflective wristbands | 12,550 | 5,430 | |
Road safety booklets | 6,622 |





