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The Article

  • Promotion of social entrepreneurs fostering social inclusion of children and youth  
  • Global ‘Investment Ready Program’ in cooperation with Impact Hub accelerates social ventures for growth and investment 

The Picha Project, a social enterprise based in Kuala Lumpur, Malaysia which empowers refugee families in the country through a sustainable food catering and delivery business has won the first global ‘Allianz Future Generations Award’, worth 40,000 Euro. 

The Investment Ready Program 'Encouraging Future Generations' by the Allianz and Impact Hub is a unique acceleration program, tailored for purpose driven entrepreneurs aiming to foster social inclusion of children and youth in Brazil, Germany, Malaysia and Turkey.

The Picha Project is one of nine participants of Program which enhances purpose driven entrepreneurs who foster the social inclusion of children and young adults. Its aim is to enable the founders to develop a validated growth plan and attract investments. The teams pitched to a five-member jury represented by experts of the not-for-profit and youth organizations Rock4 Life, Phineo, Impact Hub and Allianz, as well as to a broader audience at the insurer’s headquarters in Munich last Friday. 

The finalists from Brazil, Germany, Malaysia and Turkey presented a broad range of business models – from football safehubs for underprivileged boys and girls, low cost glasses for school children to a clothing brand that raises awareness refugees. The Encouraging Future Generations Award benefits the company’s corporate responsibility strategy to increasing social inclusion for children and youth and will be extended to three new countries in 2019. 

“Allianz Malaysia is beyond thrilled that our very own home-grown social enterprise The Picha Project has won Allianz’s inaugural ‘Encouraging Future Generations Award’. The Picha team showed a lot of tenacity, drive and their desire to make a change in the world was pure. The win marks a huge milestone for them and is truly well deserved,” said Joseph Gross, Chief Executive Officer of Allianz Life Insurance Malaysia Berhad. 

“It is really satisfying to see all their hard work pay off. Now, to be internationally endorsed is the affirmation that they have a great thing going. And we wish them the very best,” added Gross.

The ‘Investment Ready Program - Encouraging Future Generations’ offers an intense six-month-training with support from high-level Allianz mentors and content experts. In addition, participants get access to a global impact investor network. “I must say the win was a surprise. It was unexpected as all the other teams had showcased amazing work. We joined the ‘Investment Ready Program’ to gain exposure and knowledge for the business. Our hearts are so full because this win means we can have more families involved in The Picha Project. And to be globally recognised for a cause we are fighting for is just incredible. It just proves that it is possible to do good in a sustainable way,” explained Kim Lim, the co-founder of The Picha Project. 

The next course starts in December 2019 and interested social businesses can apply as of September 2018. 

Allianz is committed to the UN Sustainable Development Goals (SDG) and supports children and youth with its ‘Encouraging Future Generations’ Program. In 2017, the company has distributed 250,000 Euro through the Social Innovation Fund to five of its operating entities. The long-term partner in over 15 countries, SOS Children’s Villages has been supported by a global charity for run challenge with Allianz employees for the last two years, Allianz World Run, with emergency preparedness packs amounting to a value of 500,000 Euro.  


About Impact Hub 

Impact Hub is an action-oriented global community of over 16.000 individual members at around 100 locations across all continents providing guidance, resources and opportunity to those inspired individuals as they move their intention to impact. Impact Hub Munich, founded in 2012, is a professional workspace enabling collaboration, with a vivid community and inspiring events. In 2017 Impact Hub Munich initiated a unique acceleration program with Allianz, focusing on social inclusion of children and youth. In collaboration with Impact Hub Sao Paulo, Istanbul and Kuala Lumpur this Investment Ready Program aims to make impact ventures ready for investment, growth and global impact.

About winner 

The Picha Project was set up by Kim Lim, Lee Swee Lin and Suzanne Ling in January 2016 to empower marginalised communities in Malaysia through a sustainable food catering and delivery business. The social enterprise provides job opportunities to families from the marginalised groups by creating a platform for them to cater food to the public, utilising their existing cooking skills and equipping them further with professional guidance.

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