Allianz MyAID launches a movement to change driving behaviour and make roads safer
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Today at the Royal Chulan Hotel, Allianz Malaysia launched Malaysians Against Irresponsible Drivers (MyAID), a new initiative to help make Malaysian roads safer. MyAID is a nationwide movement which seeks to mobilise Malaysians to keep a watch on irresponsible drivers.
“Irresponsible drivers are out there and it’s time that we stood up to them with the MyAID movement. The purpose of this movement is simple. To make Malaysian roads safer so that all of us can reach our destination safely,” said Zakri Khir, CEO of Allianz Malaysia Berhad. “Every movement starts with a need for change. With a single person that influences others until the movement gains momentum. Being a responsible driver starts with you,” he continued.
The MyAID movement is a far-reaching campaign, leveraging the power of social media to create public awareness that everyone has a part to play in making Malaysian roads safer. The integrated campaign is rolled out in many phases. It was first launched yesterday to employees of Allianz Malaysia, who found a bubble-wrapped car at the foyer of company headquarters in Plaza Sentral, Kuala Lumpur. The eye-catching stunt provided a message that people do not need to go to such extremes to protect their car as long as they do their part to join the movement to stop irresponsible drivers. Employees were then encouraged to download the MyAID app to their smartphones.
“The MyAID app helps to capture irresponsible drivers in action with the phone’s video camera. Uniquely, it is able to record an incident even if it has passed. A simple tap of the screen captures the past 30 seconds of an incident automatically, with an option to continue recording by tapping the dedicated record button,” said Zakri.
The MyAID app saves videos onto a driver’s smartphone so that they can then upload it to the MyAID channel on youtube. Other MyAID users will be encouraged to share these videos to bring irresponsible driving behaviour to the nation’s attention.
At the media launch today, four videos were previewed to those present. These videos, titled ’No Signal Auntie’, Yellow Light Speedster’, ‘Queue Cutter’ and ‘Road Rager’, represent the irresponsible attitude of some Malaysian drivers. A video on how to use the MyAID app was also aired. Besides this, the bubble wrapped car which was earlier placed at Plaza Sentral, was brought to the Royal Chulan Hotel.
Here, both Zakri and Allianz Life Insurance Malaysia Berhad CEO, Rangam Bir removed the bubble wrap from the car to symbolise that MyAID wants to play a role in advocating responsible driving among Malaysians.
Allianz hopes that this campaign will inspire all everyone to stand together to make Malaysians road safer.