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Allianz Malaysia in its effort to reduce on-road risk held its road safety advocacy campaign near Pintu Gerbang Mahkota Segamat to raise road safety awareness on 26 September 2018. 

During the campaign, Allianz Malaysia handed out 300 specially designed reflective stickers, 50 reflective windbreakers and 30 helmets to motorcyclists, while 30 sets of shoulder pads, and 30 safety hammers were given away to motorists. 

“As an insurer, our business is to reduce risks. We recognise the importance of our role in educating the public about road safety. Through our road safety campaigns, we hope to engage with the community and play an active role to increase safety awareness among road users,” said Ng Siew Gek, Head of Allianz4Good of Allianz Malaysia Berhad.

Allianz Malaysia’s road safety advocacy campaigns emphasise the safety of motorcyclists as they hold the highest road fatality rate in Malaysia. The reflective stickers and reflective windbreakers that were given out help increase the visibility of motorcyclists in low-light conditions. 

As for motorists, the use of the car seatbelt shoulder pads, which feature the message “Drive Safely” and “Buckle Up”, can help to relieve the stress and chafing from the seatbelt strap. The safety hammer is a multi-tool that also functions as torchlight, beacon light, and seatbelt cutter, which can come in handy in the event of a vehicle breakdown or when an accident occurs involving the vehicle.

Allianz Malaysia has been advocating road safety since 2011 through initiatives such as the road safety education programme and road safety interactive campaigns at schools and the road safety advocacy campaigns at accident prone areas. In collaboration with Jabatan Keselamatan Jalan Raya Malaysia (JKJR), Allianz Malaysia has carried out 189 road safety campaigns and programmes nationwide with more than 440 Allianz Malaysia employees trained by JKJR as Road Safety Ambassadors. 

 

 

 

 

 

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