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Allianz Malaysia Berhad (Allianz Malaysia) recently conducted two road safety advocacy campaigns and a road safety education programme to raise road safety awareness amongst adults and children. 

The first six months of 2019 has seen 281,527 road accidents, a 2.5 percent increase from 274,556 accidents which took place in the first half of 2018.  Last year, Malaysia recorded 6,284 fatalities due to road accidents, making it the fourth major cause of death in the country. 

“As an insurer, it is in our interest to reduce risks. We recognize the importance of our role in educating the public about road safety and that is why we are here today. The road accident statistics in the country begs action. Through our road safety campaigns and education programmes, we hope to reach out to the public to create awareness on the importance of road safety. Our campaign aim is to advocate to the public on safety precautions and we also want to encourage better road user behaviour,” said Ng Siew Gek, Head of Allianz4Good of Allianz Malaysia Berhad.     

Allianz Malaysia held two road safety advocacy campaigns in the month of August 2019.  The first campaign took place near Quill City Mall along Jalan Sultan Ismail, Kuala Lumpur on 5 August 2019 and the second campaign took place on 23 August in front of its Bukit Mertajam branch in Penang. 

In addition to these campaigns, Allianz Malaysia also held a road safety education programme on 23 August 2019 at Sekolah Kebangsaan Sri Bestari in Bandar Sri Damansara, Kuala Lumpur for some 350 students and teachers. The interactive programme aims to teach children about road safety as well as to inculcate civic mindedness, road courtesy rules and respect. Towards the end of the porgramme each student received an Allianz Malaysia Road Safety Tips Booklet and reflective wristband.

Allianz Malaysia’s road safety advocacy campaigns emphasizes on the safety of motorcyclists as they hold the highest road fatality rate in Malaysia.  The reflective stickers and reflective windbreakers that were handed out help increase the visibility of motorcyclists in low-light conditions.  As for motorists, the use of the car seatbelt shoulder pads which features the message “Drive Safely” and “Buckle Up” can help to relieve the stress and chafing from the seatbelt strap.  The safety hammer is a multi-tool which functions as a torchlight, beacon light and seatbelt cutter which can come in handy in the event of a vehicle breakdown or when an accident occurs involving the vehicle.

Allianz Malaysia, in collaboration with Jabatan Keselamatan Jalan Raya (“JKJR”) has been advocating road safety since 2011 through initiatives such as the in-class and interactive road safety education programmes at schools as well as the road safety advocacy campaigns at accident prone areas.

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