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Allianz Malaysia in its effort to reduce on-road risk held its road safety advocacy campaign in front of SMK Tun Aminah (towards Bandar Batu Pahat) to raise road safety awareness. 

The campaign was held in conjunction with World Day of Remembrance for Road Traffic Victims (commemorated on the third Sunday of November) in remembrance of road accident victims around the world as well as to reflect on the prevalence of road accidents and efforts that can be taken to reduce it. 

“Today’s road safety campaign is extra special as it coincides with World Day of Remembrance for Road Traffic Victims. And it is on this day that we come together as citizens of the world to step up our efforts in advocating road safety. Each and every one of us plays an important role in being responsible road users. As insurers, we also recognise the role we play in advocating and educate the public about road safety. Through our sustained effort in organising road safety campaigns, we are able to continuously engage with our community and play an active role in increasing safety awareness among road users,” said Loo Hong Liee, Batu Pahat and Segamat Branch Manager for Allianz General Insurance Company (Malaysia) Berhad. 

During the campaign, Allianz Malaysia handed out 300 specially designed reflective stickers, 50 reflective windbreakers and 50 helmets to motorcyclists, while 30 sets of shoulder pads, 30 safety hammers and 20 Child Safety Booster Seats were given away to motorists.

Allianz Malaysia’s road safety advocacy campaigns emphasise the safety of motorcyclists as they hold the highest road fatality rate in Malaysia. The reflective stickers and reflective windbreakers that were given out help increase the visibility of motorcyclists in low-light conditions. Unsafe helmets that were too old or not SIRIM-approved were exchanged with SIRIM-approved helmets.

As for motorists, the use of the car seatbelt shoulder pads, which feature the message “Drive Safely” and “Buckle Up”, can help to relieve the stress and chafing from the seatbelt strap. The safety hammer is a multi-tool that also functions as a torchlight, beacon light, and seatbelt cutter, that can come in handy in the event of a vehicle breakdown or when an accident occurs involving the vehicle.

Besides that, the Child Safety Booster Seat, which should be placed in the back seat of the car, will help boost the child’s sitting height, so that the seatbelt sash passes their shoulders across the chest, while the lap strap is worn low on the child’s lap. The booster seat is recommended for children who are under 135cm in height.

Allianz Malaysia has been advocating road safety since 2011 through initiatives such as the road safety education programme and road safety interactive campaigns at schools and the road safety advocacy campaigns at accident prone areas. In collaboration with Jabatan Keselamatan Jalan Raya Malaysia (JKJR), Allianz Malaysia has carried out 172 road safety campaigns and programmes nationwide with more than 454 Allianz Malaysia employees trained by JKJR as Road Safety Ambassadors. 

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