Allianz Malaysia organised a secondary school road safety advocacy campaign in Miri
Phone: 03 2264 0780
- Social Media
Allianz Malaysia held a road safety advocacy campaign at SMK Lutong, Miri today. The campaign is part of the Company’s efforts to instil road safety awareness among the general public, including students.
Allianz General Insurance Company (Malaysia) Berhad’s (“Allianz General”) Miri Branch Manager, Solomon Lau Ting Fong said, “schools are among our focus areas this year, in addition to regular road safety advocacy campaigns held in collaboration with Jabatan Keselamatan Jalan Raya (“JKJR”) since July 2011. To date, a total of 114 Road Safety Advocacy Campaigns have been held nationwide with more than 440 Allianz employees trained by JKJR as Road Safety Ambassadors.”
The campaign kickstarted with the singing of the national anthem and a “Bacaan Doa”. This was followed by a video clip on road safety by Allianz Malaysia, a speech from the school’s Principal, Marcus Gugo Matu Lejau and speeches from Lau and two invited speakers – Mr. T.Sivaneswaran from Drive FOS who spoke on the topic “Road Safety for Motorcyclist” and Encik Ideris bin Taril from JKJR Sarawak on “Road Safety –Pedestrian, Motorcyclist and Motorist”. Students who attended the event also received reflective wristbands with the road safety message “Be safe, be seen”.
Allianz Malaysia also engaged Drive FOS to introduce the Seatbelt Convincer and Mindfit Simulator for the students and teachers of the school to experience. The Seatbelt Convincer allows the participants to safely feel the real impact of a crash at low speed and this experiential learning session serves as a powerful wakeup call and leaves a lasting impact in the mind of the participants for many years to come. The Mindfit Simulation (“MS”) is a hands-on prevention tool used to educate people of all ages about the consequences of driving under the influence of alcohol, medication or while fatigued. Participants experienced how alcohol/medication or fatigue impairs a person’s balance, vision, reaction time and judgment. Most importantly, the highlight of the event was the road safety advocacy campaign held between 11.00am and 2.00pm for the students and teachers of the school.
At the campaign, a total of 500 specially designed reflective stickers which are able to increase the night visibility of motorcyclists were distributed to students and teachers of the school. Allianz Malaysia also sponsored the exchange of 50 unsafe helmets that were too old or not SIRIM-approved with SIRIM-approved ones. It has been proven that the proper use of helmets can reduce the risk of death in an accident by nearly 40 percent. 300 reflective safety windbreakers were also distributed to the students and teachers of the school and 40 Child Safety Booster Seats were distributed to the school’s teachers. The Child Safety Booster seat is designed as a Child Restraint to enable children to use the passenger vehicle 3-point seat belt by boosting their sitting height so that the sash part of the seat belt passes their shoulder, across the chest and the lap part of the seat belt is worn low on the child’s
Allianz Malaysia’s Road Safety Advocacy Campaign at SMK Lutong, Miri reached out to more than 1,000 students and teachers of the school.
Allianz Malaysia’s road safety initiatives in 2015 include plans to organise road safety advocacy campaigns in schools, at accident prone areas as well as during major festivals to create road safety awareness among members of the public.
Globally, Allianz has partnered with the Federation Internationale de l'Automobile (“FIA”) Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020” under the mission “Drive Safely” in 2011. Through this, public awareness is raised on road safety issues including activities on global road safety concerns, driver’s behaviour and safety training, vehicle safety and road infrastructure.