Allianz Malaysia organised a primary school road safety advocacy campaign in Kedah
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Allianz Malaysia held a road safety advocacy campaign at SJK (C) Chio Min 'A' in conjunction with the school’s Children’s Day celebration. The campaign is part of the Company’s efforts to instil road safety awareness among the general public, including students.
Head of Allianz4Good of Allianz Malaysia, Ng Siew Gek said, “Schools are among our focus areas this year, in addition to regular road safety advocacy campaigns held in collaboration with Jabatan Keselamatan Jalan Raya (JKJR) since July 2011. To date, a total of 147 Road Safety Advocacy Campaigns have been held nationwide, with more than 440 Allianz employees trained by JKJR as Road Safety Ambassadors.”
The campaign started with a welcome address by the school’s Headmaster, Teh Shaw Boon.
The campaign emphasised on five elements of road safety; understanding basic road safety rules and traffic signage, how to cross roads safely and understanding traffic hazards, understanding the traffic lights indications, proper wearing of helmets for cyclists and motorcyclists, and getting into the habit of wearing seatbelts. Subsequently, 420 reflective wristbands with the message “Be Safe, Be Seen” and 420 Road Safety Tips Booklets were distributed to the school children and teachers.
“The Allianz Road Safety Tips Booklet is another initiative of Allianz Malaysia which aims to further our efforts to instil road safety awareness among children by reaching out to a bigger audience. It serves as a reminder for children as well as a teaching tool for teachers and parents,” said Ng.
The booklet was developed internally by Allianz Malaysia with consultation from JKJR. It provides handy tips on road safety for children aged four to twelve years old and complements the road safety advocacy campaigns held by Allianz Malaysia, in particular primary school campaigns. Additionally, Allianz Malaysia distributed five sets of its Road Safety Tips puzzles to the school as a teaching tool for the teachers to facilitate road safety lessons.
Allianz Malaysia’s Road Safety Advocacy Campaign at SJK (C) Chio Min 'A' reached out to more than 440 students and teachers of the school.
Allianz Malaysia’s road safety initiatives in 2016 include road safety advocacy campaigns in schools, at accident-prone areas as well as during major festivals to create road safety awareness among members of the public.
Globally, Allianz has partnered with the Federation Internationale de l'Automobile (FIA) Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020” under the mission “Drive Safely” in 2011. Through this, public awareness is raised on road safety issues including activities on global road safety concerns, driver’s behaviour and safety training, vehicle safety and road infrastructure.