Allianz Malaysia launches new brand campaign, Courage Never Fails
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Allianz Malaysia Berhad launched its new brand campaign Courage Never Fails today.
In staying true to Allianz’s global brand positioning “Dare to. We’re with you”, Allianz Malaysia hopes to foster the extraordinary, courageous spirit of everyday Malaysians through the Courage Never Fails campaign, letting them know that Allianz is there for them as a pillar of support, a safety net and a friend to lean on when times get rough.
“The beauty of courage is that you don’t have to look very far to find it. It is all around us - from our loved ones, to our colleagues to even the random person on the street. These individuals are courageous, brave and dare to do what’s needed without being asked or rewarded, they are the unsung heroes of our society. Our brand campaign is about honouring these exemplary individuals that simply dare to and we hope to inspire acts of bravery, fearlessness and true grit because Courage Never Fails when Allianz is with you,” said Zakri Khir, Chief Executive Officer of Allianz Malaysia Berhad and Allianz General Insurance Company (Malaysia) Berhad.
The Courage Never Fails campaign was launched today with the release of a television commercial (TVC) and three product films on social media platforms (YouTube and Facebook).
In the lead up to the launch, Allianz Malaysia also released a YouTube video entitled Sisters (/www.youtube.com/watch?v=BYh-Wcg5stQ) that has already garnered more than a million views on the video-sharing website.
Allianz Malaysia also reached out to Malaysians through the #HumansOfCourage contest on its Facebook page (facebook.com/AllianzMalaysia/). Through the contest, Malaysians were encouraged to share stories of courageous people they know from 27 September 2016 to 17 October 2016.
To learn more about the Courage Never Fails campaign, visit the Allianz Malaysia corporate website at allianz.com.my.