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Allianz Malaysia kicked start its road safety advocacy campaigns together with Jabatan Keselamatan Jalan Raya Malaysia (JKJR) in conjunction with the upcoming Lunar New Year celebrations with its first campaign held nearby the KWSP building on Jalan Gasing in Petaling Jaya, Selangor on 28 January 2016 followed by a campaign in Taman Awam Teluk Likas in Kota Kinabalu, Sabah on 3 February 2016; and campaigns at KM59 on Jalan Ipoh heading to Kuala Lumpur in Tapah, Perak; Jalan Tun Abdul Razak in Johor Bahru, Johor; and RECSAM on Jalan Sultan Azlan Shah in Penang on 4 February 2016.

Allianz Malaysia also supported JKJR in their Road Safety Interactive School Programme held at SKJC Lih Jen in Melaka on 2 February 2016 as well as their Chinese New Year road safety campaigns held at the Kuching Sentral Bus Terminal in Kuching, Sarawak and the Sungai Besi toll booth in Kuala Lumpur on 3 February 2016.

The campaign aimed to instil road safety awareness among the public as they travel to their respective hometowns to celebrate the occasion with their family and friends.

Allianz General Insurance Company (Malaysia) Berhad’s Penang Branch Manager, Collin Peter Pereira said road safety advocacy campaigns held during festive seasons were an added road safety initiative to the usual road safety advocacy campaigns held by Allianz Malaysia as more people traversed the highways during such periods.

“With more vehicles on the roads, the likelihood of accidents also increases and we want to remind the public to travel safely and reach their destinations safely as festivals are when families look forward to being with their loved ones. It should be a happy occasion for everyone,” he said.

At the road safety advocacy campaigns, a total of 1250 specially designed reflective stickers will be distributed to motorcyclists. These reflective stickers are able to increase the night visibility of motorcyclists. Allianz Malaysia also sponsored the exchange of 330 unsafe helmets that were too old or not SIRIM-approved with SIRIM-approved ones. It has been proven that the proper use of helmets can reduce the risk of death in an accident by nearly 40 percent. 120 reflective windbreakers which could increase the night visibility of motorcyclists were also distributed to motorcyclists during the campaign.

A total of 140 Child Safety Booster Seats will also be distributed to motorists with young children. The Child Safety Booster Seat is designed as a child restraint to enable children to use the passenger vehicle 3-point seatbelt by boosting their sitting height so that the sash part of the seatbelt passes their shoulder, across the chest and the lap part of the seatbelt is worn low on the child’s lap.

Additionally, a total of 210 set of car shoulder pad with the message “drive safely” and “buckle up” will be given away to motorists at these campaigns.  The car shoulder pad is to provide comfort and safety for the driver and passenger. It does not only provides comfort but also helps to relieve stress and chaffing from the seatbelt strap, thus encourage drivers and passengers to put on seatbelts while driving. It also reduces seatbelt cut injury during a crash. 

Allianz Malaysia’s collaboration with JKJR began on 18 July 2011 when a memorandum of understanding (MOU) was signed between its general insurance arm, Allianz General and JKJR. In 2014, Allianz Malaysia and JKJR extended their partnership for a further three years. Allianz Malaysia has been actively promoting road safety via its collaboration with JKJR and has carried out 133 Road Safety Advocacy Campaigns nationwide with more than 440 employees trained by JKJR as Road Safety Ambassadors.

The road safety advocacy campaigns are conducted with particular emphasis on motorcyclists’ safety. Motorcyclists have the highest road fatality rate in Malaysia.

Allianz Malaysia hopes that through its partnership with JKJR, it can play a role in reducing the road fatality rate in Malaysia.

Collin said, “Reducing risks is the core of Allianz’s business as an insurance company. Being one of the top motor insurers in the local market, we believe it is important for us to educate the public about road safety and play a role in creating safety awareness.”

Allianz Malaysia’s road safety initiatives for 2016 include plans to organise road safety advocacy campaigns in schools, at accident prone areas as well as during major festivals to create road safety awareness among members of the public.

Globally, Allianz partners with the FIA Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020” under the mission “Drive Safely”.

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