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Allianz Malaysia held a road safety advocacy campaign in conjunction with the upcoming Lunar New Year celebrations in front of JPJ Melaka, Bukit Katil, Malacca today. 

The campaign, conducted together with Jabatan Keselamatan Jalan Raya Malaysia (JKJR), was also held at Jalan Istana Larut, Taiping on 25 January 2017. Allianz Malaysia hopes to instil road safety awareness among the public as they travel to their respective hometowns to celebrate the occasion with their family and friends.

Earlier, Allianz Malaysia also supported JKJR in their National Road Safety Campaign for Lunar New Year celebrations at held at the Mines Toll Plaza KM15, along Lebuhraya Sungai Besi, Selangor; and at the Shell Petrol Station, in Permy Jaya, Miri on 24 January 2017.

Ng Siew Gek, Head of Allianz4Good of Allianz Malaysia Berhad, said road safety advocacy campaigns held during festive seasons were in addition to the usual road safety advocacy campaigns held by Allianz Malaysia as more people traversed the highways during such periods.

“With more vehicles on the roads, the likelihood of accidents also increases and we want to remind the public to travel safely and reach their destinations safely as festivals are when families look forward to being with their loved ones. It should be a happy occasion for everyone,” she said.

At the road safety advocacy campaigns, a total of 1,200 specially designed reflective stickers and 200 reflective windbreakers were distributed to motorcyclists. These reflective stickers and reflective windbreakers are able to increase the night visibility of motorcyclists. 

One hundred and twenty sets of car shoulder pads with the messages “Drive Safely” and “Buckle Up” were given away to motorists at these campaigns along with 120 safety hammers.  The shoulder pads provide comfort and safety to both the driver and passenger, thus encouraging them to put on their seatbelts while in the vehicle. The shoulder pad also relieves stress and chaffing from the seatbelt strap and reduces the possibility of a seatbelt cut injury during a crash. The safety hammer is a multi-function safety tool comprising a torchlight, a seatbelt cutter, and a beacon light for use during vehicle breakdown.

Additionally, a total of 60 Child Safety Booster Seats were be handed out to motorists with young children. The Child Safety Booster Seat is designed as a child restraint to enable children to use the passenger vehicle 3-point seatbelt by boosting their sitting height so that the sash part of the seatbelt passes their shoulder, across the chest and the lap part of the seatbelt is worn low on the child’s lap. 

Allianz Malaysia’s collaboration with JKJR began on 18 July 2011 when a memorandum of understanding (MOU) was signed between its general insurance arm, Allianz General and JKJR. In 2014, Allianz Malaysia and JKJR extended their partnership for a further three years. Allianz Malaysia has been actively promoting road safety via its collaboration with JKJR and has carried out 155 Road Safety Advocacy Campaigns nationwide with more than 440 employees trained by JKJR as Road Safety Ambassadors.

The road safety advocacy campaigns are conducted with particular emphasis on motorcyclists’ safety. Motorcyclists have the highest road fatality rate in Malaysia. 
Allianz Malaysia hopes that through its partnership with JKJR, it can play a role in reducing the road fatality rate in Malaysia. 

Siew Gek said, “Reducing risks is the core of Allianz’s business as an insurance company. Being one of the top motor insurers in the local market, we believe it is important for us to educate the public about road safety and play a role in creating safety awareness.” 

Allianz Malaysia’s road safety initiatives for 2017 include plans to organise road safety advocacy campaigns in schools, at accident prone areas as well as during major festivals to create road safety awareness among members of the public. 

Globally, Allianz partners with the FIA Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020” under the mission “Drive Safely”.

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