Allianz Malaysia holds road safety advocacy campaigns in conjunction with Deepavali celebrations
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This Deepavali, Allianz Malaysia wants you to stay safe on the roads.
Together with Jabatan Keselamatan Jalan Raya Malaysia (JKJR), the Company held its road safety advocacy campaign along Jalan Raja Dihilir (near the Pantai Hospital traffic light towards the Sultan Abdul Aziz roundabout) in Ipoh, Perak on 31 October and Jalan Sultan Ismail, Kuala Lumpur (towards Kampung Baru) in Kuala Lumpur on 1 November to remind road users to stay safe during the upcoming Deepavali celebration.
During each campaign, Allianz Malaysia handed out 300 specially designed reflective stickers, 50 reflective windbreakers and 30 helmets to motorcyclists, while 30 sets of shoulder pads, and 30 safety hammers were given away to motorists.
“Deepavali is right around the corner and we know how everyone is excited to make that trip home. With this campaign, we hope to remind the public to stay safe on the roads as they carry out preparations as well as they travel to their respective destinations to celebrate the Festival of Lights with their family and friends. It should be a happy occasion for everyone,” said Ng Siew Gek, Head of Allianz4Good of Allianz Malaysia Berhad.
“As an insurer, it is in our interest to reduce risks. We recognise the importance of our role in educating the public about road safety and that is the reason we were here today. Through our road safety campaigns, such as this we hope to engage with the community and play an active role to increase safety awareness among road users,” added Ng Siew Gek.
Allianz Malaysia’s road safety advocacy campaigns emphasise the safety of motorcyclists as they hold the highest road fatality rate in Malaysia. The reflective stickers and reflective windbreakers that were given out help increase the visibility of motorcyclists in low-light conditions.
As for motorists, the use of the car seatbelt shoulder pads, which feature the message “Drive Safely” and “Buckle Up”, can help to relieve the stress and chafing from the seatbelt strap. The safety hammer is a multi-tool that also functions as torchlight, beacon light, and seatbelt cutter, which can come in handy in the event of a vehicle breakdown or when an accident occurs involving the vehicle.
Allianz Malaysia has been advocating road safety since 2011 through initiatives such as the road safety education programme and road safety interactive campaigns at schools and the road safety advocacy campaigns at accident prone areas. In collaboration with JKJR, Allianz Malaysia has carried out 193 road safety campaigns and programmes nationwide with more than 440 Allianz Malaysia employees trained by JKJR as Road Safety Ambassadors.