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Allianz Malaysia held a road safety advocacy campaign together with Jabatan Keselamatan Jalan Raya Malaysia (JKJR) at KM4, Jalan Sungai Manik-Teluk Intan on 20 October 2016.

At the road safety advocacy campaign, a total of 200 specially designed reflective stickers were distributed to motorcyclists. These reflective stickers are able to increase the night visibility of motorcyclists. Allianz Malaysia also sponsored the exchange of 50 unsafe helmets that were too old or not SIRIM-approved with SIRIM-approved ones. It has been proven that the proper use of helmets can reduce the risk of death in an accident by nearly 40 percent.

Allianz Malaysia also distributed 20 reflective windbreakers to motorcyclists during the campaign. Allianz Malaysia hopes that the use of reflective windbreakers will help to reduce the road accident rate of motorcyclists due to poor visibility.

Additionally, 20 car seatbelt shoulder pads with the messages “Drive Safely” and “Buckle Up” were given away to motorists at these campaigns. The car seatbelt shoulder pad provides comfort to the user by relieving stress and chafing from the seatbelt strap, thus encouraging drivers and passengers to put on their seatbelts while in the car. It also reduces the risk of seatbelt cut injury during a crash.  

A total of 20 Child Safety Booster Seats were also distributed to motorists with young children.  The Child Safety Booster Seat is designed to enable children to use the passenger vehicle’s 3-point seat belt by boosting their sitting height so that the seat belt sash passes their shoulder across the chest, and the lower sash is strapped over the child’s lap. 

Allianz Malaysia’s collaboration with JKJR began on 18 July 2011 when a memorandum of understanding (MOU) was signed between its general insurance arm, Allianz General Insurance Company (Malaysia) Berhad and JKJR. Allianz Malaysia has been actively promoting road safety via its collaboration with JKJR and has carried out 145 Road Safety Advocacy Campaigns nationwide, with more than 440 employees trained by JKJR as Road Safety Ambassadors.

The road safety advocacy campaigns are conducted with particular emphasis on motorcyclists’ safety. Motorcyclists have the highest road fatality rate in Malaysia. 

Allianz Malaysia hopes that through its partnership with JKJR, it can play a role in bringing down the road fatality rate in Malaysia. 

Allianz General Insurance Company (Malaysia) Berhad’s Teluk Intan Branch Marketing Manager,  Yeoh Kian Song said, “Reducing risks is the core of Allianz’s business as an insurance company. Being one of the top motor insurers in the local market, we believe it is important for us to educate the public on road safety and play a role in creating safety awareness.”

Allianz Malaysia’s road safety initiatives in 2016 include plans to organise road safety advocacy campaigns in schools, at accident prone areas as well as during major festivals to create road safety awareness among members of the public.

Globally, Allianz partners with the FIA Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020” under the mission “Drive Safely”.

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