Allianz Malaysia holds road safety advocacy campaign in Melaka
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Allianz Malaysia held a road safety advocacy campaign together with JabatanKeselamatan Jalan Raya Malaysia (JKJR) on 28 April 2015 in front of the Infineon factory (Kilang Infineon) on Jalan Melaka Baru, Melaka.
At the road safety advocacy campaign today, a total of 500 specially designed reflective stickers were distributed to motorcyclists. The reflective stickers can increase the night visibility of motorcyclists. Allianz Malaysia also exchanged 50 unsafe adult helmets that were too old or not SIRIM-approved with SIRIM-approved ones. It has been proven that the proper use of helmets can reduce the risk of fatality in an accident by nearly 40 percent. 50 reflective windbreakers which could increase the night visibility of motorcyclists were also distributed to motorcyclists during the campaign.
A total of 20 Child Safety Booster Seats were also distributed to motorists with young children. The Child Safety Booster seat is designed as a Child Restraint to enable children to use the passenger vehicle 3-point seat belt by boosting their sitting height so that the sash part of the seat belt passes their shoulder, across the chest and the lap part of the seat belt is worn low on the child’s lap.
Additionally, a total of 30 newly developed sets of car shoulder pads with the messages “Drive Safely” and “Buckle Up” were given away to motorists at this campaign. The car shoulder pad provides comfort to the user by relieving stress and chafing from the seatbelt strap, thus encouraging drivers and passengers to put on their seatbelts while in the car. It also reduces the risk of seatbelt cut injury during a crash.
Allianz Malaysia’s collaboration with JKJR began on 18 July 2011 when a memorandum of understanding (“MOU”) was signed between its general insurance arm, Allianz General Insurance Company (Malaysia) Berhad and JKJR. Allianz Malaysia has been actively promoting road safety via its collaboration with JKJR and has carried out 113 Road Safety Advocacy Campaigns nationwide with more than 440 employees trained by JKJR as Road Safety Ambassadors.
The road safety advocacy campaigns are conducted with particular emphasis on motorcyclists’ safety. Motorcyclists have the highest road fatality rate in Malaysia.
Allianz Malaysia hopes that through its partnership with JKJR, it can play a role in bringing down the road fatality rate in Malaysia. Allianz General Insurance Company (Malaysia) Berhad’s Southern Regional Manager Gan Chin Chia said, “Reducing risks is the core of Allianz’s business as an insurance company. Being one of the top motor insurers in the local market, we believe it is important for us to educate the public on road safety and play a role in creating safety awareness.”
Allianz Malaysia’s road safety initiatives in 2015 include plans to organise road safety advocacy campaigns in schools, at accident prone areas as well as during major festivals to create road safety awareness among members of the public. Globally, Allianz partners with the FIA Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020” under the mission “Drive Safely”.