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Aiming to help Malaysians discover their insurance needs, the Allianz Discover A-Z campaign was a hit in Sunway Pyramid, Petaling Jaya last week.

The event ran from 11 to 15 July and saw 1,700 participants take up complimentary health screenings (cholesterol, blood pressure, sugar level and Body Mass Index checks), join in some fun games and participate in a shopper programme where all one needs to do is spend RM150 in 2 receipts to be eligible to spin the wheel to win attractive prizes.

Besides that, participants were also able to experience the interactive Needs Discovery Tool by Allianz which assess their insurance needs and based on their finances provide them with the best suited life and general insurance protection.

In the following weeks, the Allianz Discover A - Z campaign will head to other locations including Setia City Mall, Shah Alam (25-29 July), IOI City Mall, Putrajaya (1-5 August), Sunway Velocity Mall, Cheras (15-19 August) and 1 Utama Shopping Centre, Petaling Jaya (5-9 Sept).

“Allianz prides itself in protecting its customers from A to Z. That is why we have embarked on our Allianz Discover A-Z campaign. We want to reach out to people, not just to help them discover their insurance needs but also to raise awareness on the importance of insurance and protection. We want to make that journey of discovery a little more simpler, fun and engaging. And if we do help them find products that best-suit their needs, then that’s a bonus,” said Amy Loke, Chief Market Management Officer, Allianz Malaysia Berhad.

The Allianz Discover A-Z campaign runs from 1 July to 23 September 2018. To learn more about the campaign, visit